"The specific quality that a message needs to be successful is the quality of 'stickiness.' Is the message-or the food, or the movie, or the product-memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?"
The Stickiness factor involves how effective an idea or product stays in the mind of the potential viewer or consumer. We take for granted many of things that we see or experience throughout the day, but subconsciously they have a large effect on us. Someone somewhere engineered external stimuli in order to to impact us. To view the stickiness factor in action click this link.Click Here
Sesame Street vs. Blues Clues One of the main examples Gladwell uses to explain the Stickiness Factor is children's television. While both were wildly popular shows, Blue's Clues has shown to be substantially more appealing to children. This is because the producers of Blue's Clues developed a formula for show creation in an attempt to design the most "sticky" children's program. Todd Kessler, a former member of the Sesame Workshop, left Sesame Street feeling dissatisfied. Now working at Nickelodeon, Kessler felt he could create something better.
Sesame Street
What made Sesame Street so successful?
The Invention of the "Distracter" Test
Timed Segments
Content Simplification
The Mixture of fantasy and reality
Where did Sesame Street falter?
Adult humor and wit
Children did not pick up on the intended visual clues
"The specific quality that a message needs to be successful is the quality of 'stickiness.' Is the message-or the food, or the movie, or the product-memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?"The Stickiness factor involves how effective an idea or product stays in the mind of the potential viewer or consumer. We take for granted many of things that we see or experience throughout the day, but subconsciously they have a large effect on us. Someone somewhere engineered external stimuli in order to to impact us. To view the stickiness factor in action click this link.Click Here
Sesame Street vs. Blues Clues
One of the main examples Gladwell uses to explain the Stickiness Factor is children's television. While both were wildly popular shows, Blue's Clues has shown to be substantially more appealing to children. This is because the producers of Blue's Clues developed a formula for show creation in an attempt to design the most "sticky" children's program. Todd Kessler, a former member of the Sesame Workshop, left Sesame Street feeling dissatisfied. Now working at Nickelodeon, Kessler felt he could create something better.
What made Sesame Street so successful?
Where did Sesame Street falter?
What Made Blue's Clues Better?
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